Spearheading sales: Arrowhead Bikes spinning into black

After opening shop in April 2010, Arrowhead Bicycles owner Paul Greenfield said the business is close to being in the black. (Photo by Wes Ferguson)

 

by WES FERGUSON

When Paul Greenfield gets off work, he’s ready to get his hands dirty.

Greenfield, a Kyle resident, spends his days in front of a computer, designing databases for a pharmaceutical research company in Austin. On evenings and Saturdays, he unwinds in his second career as the owner of Arrowhead Bicycles in Kyle.

“You come in here and it’s completely different,” Greenfield said.

Greenfield’s two bike mechanics keep the business open while he’s away. The company has been repairing, tuning and selling bikes at the location on South Old Highway 81 for more than a year.

Arrowhead is almost breaking even, Greenfield said. The staff stays busy with repairs and tune-ups, and sales have been picking up, too.

“We keep thinking, ‘OK, it’s going to slow down now.’ But it just keeps going,” he said.

Greenfield, 48, got a late start as a cyclist. He became “addicted” to mountain biking about eight years ago, after his son cleared a bike trail for a Boy Scouts project.

Living in Connecticut at the time, he learned to repair bikes from the former lead mechanic for USA Cycling, the national governing body for bicycle racing in the United States.

Greenfield always wanted to own his own business. After relocating to Texas and noticing that Kyle’s local bike shop had gone out of business, he talked to his wife and decided to give it a whirl.

His shop is more family-friendly than some, he said, with bikes that range in price from $195 to $1,995. One of Arrowhead’s mechanics, Joseph Garcia, is a bicycle racer.

“We can talk to people who are hardcore about it, but at the same time we can talk to people who have never been on a bike before,” Greenfield said.

Along with the building’s landlord, Cathy Shaw, Arrowhead organizes a bike ride most Sunday mornings around places like Kyle, San Marcos or Wimberley. The weekly ride is as laid-back as the shop itself.

“This is not a road ride where we drag everybody through it,” Greenfield said. During a previous ride, he added, “one of our stops was for breakfast tacos.”

For information about the road ride, see the Arrowhead Bicycles group on Facebook.

Arrowhead Bicycles
402 South Old Highway 81, Kyle
512-268-2600
www.arrowheadbicycles.com

 

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