Black Friday: Local retailers ready for shopping frenzy

Target in Kyle was filled with Black Friday shoppers last year. This year, the store will open at 9 p.m. on Thanksgiving night.

by VERONICA GORDON

Before the Thanksgiving turkey and stuffing are even digested and families have had a chance to unwind from all the cooking and cleaning, stores will be welcoming shoppers for deals and special offers.

Stores are opening earlier every year. According to researchers from Shop.org, retailers understand that Thanksgiving Day itself has become a significant shopping day – 46 percent of those surveyed this fall planned specific Thanksgiving Day promotions to entice customers to get a head start on their holiday shopping.

The Target in Kyle will open at 9 p.m. on Thanksgiving night and will close at 11 p.m. the next day (Friday).

For those waiting in line outside, employees will hand out granola bars and store maps. They plan to let in people a few at a time, to avoid any chaos, confusion and security issues.

In Kyle and Buda, business has expanded in a short amount of time, giving consumers a lot of options without having to drive to Austin or San Marcos.

Cabela’s in Buda is offering a unique shopping experience for those who show up early. The first 600 customers will be given a mystery envelope containing information about their gift. All gifts will be distributed randomly. Winners will be able to pick up their gift at the store immediately after store opening.

Radio Shack in Kyle is opening at 6 a.m. and store manager Katryn Oporta is expecting a similar crowd as last year.

“I had a really busy line last year on Black Friday,” Oporta said. “And the promotion is much better this year.”

Oporta said the store was overloaded last year and some of the shoppers from Target next door came into her store, as well.

“We’ll have great deals on TVs, tablets and cell phones,” Oporta added. “And this year, for every $50 you spend, you get $10 back.”

Lowe’s and Home Depot are also expecting crowds at their stores and on their websites.

“Our ad is available online during the week and shoppers can preview our sale,” said a Lowe’s manager who asked that we not use his name. “We will be open at 5 a.m., but typically the entire weekend is our biggest sales of the year. And scheduling employees to work Friday is one way we prepare for the event.”

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