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Creating well-rounded athletes a top priority for Kyle business

Building faster, stronger athletes was the focus for Nieman Williams when he opened a personal training facility in Kyle in 2016.

One year later, Williams celebrated the success of his business with a Kyle Area Chamber of Commerce (KACC) ribbon cutting.

NEAT owner Nieman Williams speaks with city council candidate Bill Sinor and his family. (photo by Timothy Stuckey)

But Williams was also glad to see just how the community has reacted to his enterprise, New Edge Athletic Training (N.E.A.T), and how it’s helped improve their skills.

“It’s been great to work with everyone in the community” said Williams. “It’s a very tight-knit and very close family.”

Williams’ background in sports helped him build his business. He was introduced to sports at an early age and remained active in various sports into college.

He excelled in football and played for Valley College in Van Nuys, California during his freshman year.

After graduating from Sam Houston State University in Huntsville in 2006 with a Bachelor’s degree in Business Administration, Williams wanted to take his experience and passion for making a positive impact on someone’s health and merge them into a business venture.

What transpired was a business that assists young athletes in improving their skills. The idea of programs at N.E.A.T is to target individuals’ strengths and weaknesses, and improve on them.

His programs target children as young as nine and as old as college-aged athletes. He said he plans to incorporate additional programs for adults this summer.

Williams, a member of the National Strength and Conditioning Association, is also a certified Strength and Conditioning Specialist since 2012.

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