Small Business Saturday is one of the lesser known shopping holidays falling between Black Friday and Cyber Monday.
First created in 2010 by American Express, Small Business Saturday gives local communities the opportunity to support their local businesses and promote commerce in their own backyard.
The Kyle Chamber says they reach out to chamber members before the holiday season to see what they could offer to residents. Julie Snyder, CEO of the Kyle Chamber, says they makes sure to share any sales or events going on in Kyle on their Facebook page.
“I think the most important thing is when our local community is shopping local and going to all of our small businesses on that Saturday, it shows how much support they have and that really boosts not only the business side of it, but I would also say the moral side of it,” Snyder said.
Over in Buda, most of the small business on Main Street, FM 967 and FM 1626 will be participating in the shopping holiday. There will be three relaxation stations set up in order for shoppers to relax and better enjoy the shopping experience.
Maggie Gillespie, Buda’s Main Street program manager, said they have worked with a coalition of businesses and organizations to help get Small Business Saturday running.
“We’re excited that Buda can provide such a relaxing shopping atmosphere as opposed to fighting the traffic anywhere else,” Gillespie said. “So our tag line is ‘Shop Buda, you’ll be pleasantly relaxed’.”
To promote the day, the City of Buda is launching a Facebook profile frame that will say “I shop Buda.”
“Small Business Saturday is just one day out of the year, but we try to remind people that whenever you shop local you’re supporting your neighbor, supporting the person whose kid goes to school with your kids,” Gillespie said. “So it’s really important to think about that and that small businesses also provide a lot of the local jobs here.”