[dropcap]K[/dropcap]yle is looking to its local businesses to help push and build support around its brand as the “Pie Capital of Texas.”

The city’s branding initiative was rolled out Jan. 23 when the city’s administrative team gave a presentation on its effort and how it will impact the community and boost economic opportunity. 

The city currently doesn’t have an official brand, and proponents say this will make Kyle a destination city, improve tourism and increase...