With applications due at the end of the week, Buda officials hope the third round of a program designed to maximize downtown businesses’ advertising dollars will bring in more tourism for the entire historic district.

The Buda Main Street Department launched the co-marketing program in October, Main Street manager Maggie Gillespie said.

“The main goal is to bring people into historic downtown,” Gillespie said. “If individual businesses are bringing in people, then all the b...