The prospect of larger than usual crowds on Main Street in Buda this weekend is an enticing proposition for local business owner Nelda Montemayor.

Montemayor, like many small business owners, is preparing for Small Business Saturday, a retail “holiday” created by American Express in 2010 to promote small business and local shopping.

Even with the rise of internet and online shopping, Montemayor said residents still clamor for hyperlocal commerce.

“We do have those customers tha...