Spanish PSA out for COVID info

While the coronavirus is dubious in nature, education and communication to the entire public is important.

With the increasing COVID-19 cases in Hays County, a task force was formed between members of Kyle City Council. Councilmembers Alex Villalobos, Michael Tobias and Robert Rizo wanted to educate the Spanish speaking community about dangers of the virus and how to keep everyone safe.

The task force started a Spanish PSA campaign to reach out to the community. Information is released using billboards, flyers, brochures, social media, YouTube and the Kyle10 TV channel.

Posters have also been distributed through food distribution sites, churches and gas stations.

Samantha Armbruster, director of communications, said Kyle officials are grateful for members of the Spanish speaking community that helped with the outreach material along the way.

“We know that the information is more powerful when shared by someone within their own family and friend circles,” Armbruster said.

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About Author

Megan Navarro (Wehring) graduated from Texas State University in May 2020 with a bachelor's degree in journalism and mass communication. In June 2020, she started a summer internship at the Hays Free Press/News-Dispatch through the Dow Jones News Fund and Texas Press Association. She then earned her way to a reporter position later that summer and now, she serves as the editor of the newspaper. Working for a small publication, Navarro wears multiple hats. She has various responsibilities including managing a team of reporters, making editorial decisions, overseeing social media posts, fact checking, writing her own articles and more. Navarro has a heart for storytelling and she believes that journalists are equipped to share the stories that are important to the community.

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